PHASE 1 — WHO ARE YOU ONLINE?
DAY 01
WHY PEOPLE FOLLOW PEOPLE
THE PRINCIPLE
Nobody follows information. People follow people.
Think about the last five accounts you followed. You didn't follow them because they had facts. You followed them because of how it felt to watch them. Today you stop thinking like a channel and start thinking like a person worth knowing.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
The video that made strangers feel like they knew Doug
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- HOOKOpens mid-thought, like you walked into a conversation
- PERSONALITYOne specific opinion stated with zero hedging
- PATTERNA phrase Doug repeats across videos — recognition builds
- PAYOFFYou leave knowing what he stands for
THE PLAY
Show a point of view, not a topic. Opinions are followable. Topics are searchable.
YOUR VERSION
Film 30–60 seconds answering: "What's something everyone in your world believes that you think is wrong?" Say it like you'd say it to a friend. Post it.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST