COURSE LIBRARY

THE PLAYBOOK.

Seven phases. Forty days. Every lesson ends with something published.

PHASE 01 · DAYS 1–5

WHO ARE YOU ONLINE?

People follow people. Figure out who they'd be following.

0/5 SHIPPED

Why people follow peopleFinding your online identityChoosing your content pillarsDefining your audienceWhat parts of your life are actually interestingFinding your point of viewPersonality versus nicheCreating recognizable patterns

WHY PEOPLE FOLLOW PEOPLE

Nobody follows information. People follow people.

WHAT'S ACTUALLY INTERESTING ABOUT YOU

Your normal is someone else's fascinating.

YOUR CONTENT PILLARS

Three lanes. Deep, not wide.

PERSONALITY VS NICHE

The niche gets them in. The personality keeps them.

LOCK THE MAP

A decided creator beats a talented one.

SHIP: Create your personal Content Map.

PHASE 02 · DAYS 6–11

MAKE PEOPLE STOP

You have three seconds. Learn to use them.

0/6 SHIPPED

HooksCuriosityPattern interruptionThe first three secondsVisual hooksText hooksOpening sentencesEmotionWhy people scroll away

THE FIRST THREE SECONDS

The scroll is the enemy. The hook is the weapon.

CURIOSITY GAPS

Open a loop. Make them stay for the close.

HOOK EXPERIMENT

DRAFT

HOOK EXPERIMENT

DRAFT

HOOK EXPERIMENT

DRAFT

HOOK EXPERIMENT

DRAFT

SHIP: Create and publish several hook experiments.

PHASE 03 · DAYS 12–17

BECOME WATCHABLE

Same words, different person, different result. Delivery is the skill.

0/6 SHIPPED

Camera presenceVoiceEnergyCadenceConfidenceAuthenticityStorytellingRemoving fillerTalking naturally instead of sounding scripted

ENERGY IS A CHOICE

The camera steals 20%. Give it 120%.

DELIVERY REP

DRAFT

DELIVERY REP

DRAFT

DELIVERY REP

DRAFT

DELIVERY REP

DRAFT

DELIVERY REP

DRAFT

SHIP: Record several versions of the same concept using different delivery styles.

PHASE 04 · DAYS 18–24

STORYTELLING

Start with the incident, not the introduction.

0/7 SHIPPED

Beginning in the middleConflictTensionOpen loopsPayoffSpecific detailsHumorVulnerabilityRelatabilityMaking ordinary experiences interesting

START IN THE MIDDLE

Start with the incident, not the introduction.

STORY REP

DRAFT

STORY REP

DRAFT

STORY REP

DRAFT

STORY REP

DRAFT

STORY REP

DRAFT

STORY REP

DRAFT

SHIP: Publish story-based content.

PHASE 05 · DAYS 25–31

BUILD YOUR CONTENT MACHINE

Inspiration is not a system. Build the machine that makes posting easy.

0/7 SHIPPED

Idea captureContent batchingFilmingEditingCaptionsPostingRepurposingAnalyticsLearning from failuresLearning from winnersCreating more without burning out

THE IDEA BANK

Never sit down to film without knowing what you're filming.

SYSTEM REP

DRAFT

SYSTEM REP

DRAFT

SYSTEM REP

DRAFT

SYSTEM REP

DRAFT

SYSTEM REP

DRAFT

SYSTEM REP

DRAFT

SHIP: Build a personal weekly content workflow.

PHASE 06 · DAYS 32–37

CRACK EVERY PLATFORM

TikTok, YouTube, Snapchat, Instagram, Facebook — each one plays by different rules. Doug teaches you each one.

0/6 SHIPPED

Why someone follows instead of merely watchesThe TikTok playbookThe YouTube playbookThe Snapchat playbookThe Instagram playbookThe Facebook playbookRepurposing one post across all fiveCreating recognizable themes and seriesComments and communityTurning one successful post into five more ideas

WHY THEY FOLLOW

A view is a visit. A follow is a subscription to your future.

AUDIENCE REP

DRAFT

AUDIENCE REP

DRAFT

AUDIENCE REP

DRAFT

AUDIENCE REP

DRAFT

AUDIENCE REP

DRAFT

SHIP: Publish one piece of content adapted to all five platforms — and start a recurring series.

PHASE 07 · DAYS 38–40

TURN ATTENTION INTO OPPORTUNITY

Attention compounds. Learn what it can become.

0/3 SHIPPED

Personal brandBrand dealsInbound opportunitiesNetworkingBusiness opportunitiesProductsServicesAffiliate revenueCreator partnershipsLong-term audience value

ATTENTION IS AN ASSET

You didn't build an audience. You built optionality.

OPPORTUNITY REP

DRAFT

OPPORTUNITY REP

DRAFT

SHIP: Map three opportunities your content could open in 12 months.