PHASE 3 — BECOME WATCHABLE
DAY 12
ENERGY IS A CHOICE
THE PRINCIPLE
The camera steals 20%. Give it 120%.
Everyone looks flatter on camera than in life. The fix isn't acting — it's turning yourself up until what reaches the viewer matches what you actually feel. It will feel like too much. It will look like just right.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
Same script, two takes — flat vs alive
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- ENERGYVoice has range — loud moments, quiet moments
- FACEExpressions arrive before the words do
- BODYHands talk. Shoulders move. It reads as real
THE PLAY
Record at the energy that feels 10% embarrassing. That's broadcast strength.
YOUR VERSION
Film the same 30-second take twice: once normal, once at 120%. Watch both. Post the 120% version. Notice nobody thinks it's too much.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST