PHASE 4 — STORYTELLING
DAY 18
START IN THE MIDDLE
THE PRINCIPLE
Start with the incident, not the introduction.
Amateurs start stories with context: 'So last Tuesday I was heading to...' Pros start at the flashpoint: 'The door was already open and my dog was gone.' Context can be back-filled in one line — attention can't be recovered at all.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
A funny personal story that starts mid-action
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- HOOKFirst sentence IS the most interesting moment
- STORYContext arrives in fragments, only as needed
- TENSIONEvery line raises the stakes slightly
- PAYOFFEnding reframes the whole story — instant rewatch
THE PLAY
Find the single most interesting second of your story. Your first sentence begins inside that second.
YOUR VERSION
Tell a story from your life today. Your first sentence must begin at the most interesting moment. No setup allowed. Post it.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST