PHASE 2 — MAKE PEOPLE STOP
DAY 07
CURIOSITY GAPS
THE PRINCIPLE
Open a loop. Make them stay for the close.
A curiosity gap is the space between what someone knows and what they need to know. Open it early, close it late, and the viewer stays the whole way through. Abuse it and you're clickbait — the payoff must be real.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
A Doug post that holds attention to the last second
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- OPEN LOOPQuestion raised in second 1, answered in the final second
- MICRO-LOOPSSmall reveals along the way keep the big one alive
- HONESTYThe payoff actually satisfies — no bait-and-switch
THE PLAY
Tell them what they're going to find out. Don't tell them what it is. Then make the reveal worth it.
YOUR VERSION
Film a post structured as: tease the outcome → journey → reveal. Example frame: 'This one decision changed how I ____ — and it's not what you think.' Use your real life. Post it.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST