PHASE 1 — WHO ARE YOU ONLINE?
DAY 03
YOUR CONTENT PILLARS
THE PRINCIPLE
Three lanes. Deep, not wide.
Accounts that post about everything get remembered for nothing. Pick 2–4 pillars: things you can talk about forever, that you actually live, and that one specific person wants. That's your map for the next 37 days.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
Three Doug posts, one recognizable thread
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- CONSISTENCYDifferent videos, same recognizable person
- PILLARSEvery post fits one of a few repeating lanes
- TRUSTRepetition of themes = viewers know what they're subscribing to
THE PLAY
Before you post anything, know which pillar it belongs to. If it fits none, it's for the group chat, not the feed.
YOUR VERSION
Build your Content Map: write your 2–4 pillars, who each one is for, and 5 post ideas per pillar. Then post a video introducing what you're going to be posting about — as a promise, not a bio.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST