PHASE 1 — WHO ARE YOU ONLINE?
DAY 04
PERSONALITY VS NICHE
THE PRINCIPLE
The niche gets them in. The personality keeps them.
Niche answers 'why did this show up in my feed?' Personality answers 'why am I still here?' You need both, but only one of them is hard to copy. Today you turn up the part of you that can't be duplicated.
DOUGMAR DID IT
[ POST EMBED — PLACEHOLDER ]
A Doug post where the delivery IS the content
TIKTOK · REAL EMBED TO BE ADDED
WHY IT WORKED
- VOICEPhrasing nobody else would use
- ENERGYThe energy matches the story beat-for-beat
- HUMORJokes land because they're his, not borrowed
THE PLAY
Take any standard topic in your lane and run it through your personality: your phrases, your reactions, your take.
YOUR VERSION
Find the most common type of post in your niche. Make your version — same topic, but say it the way only you would. Exaggerate you by 10%. Post it.
FILM IT. POST IT. MARK COMPLETE.
BEFORE YOU POST